MotoGP™
Official MotoGP™ app — live timing, race intelligence, and fan engagement, designed and shipped in under three weeks.
MotoGP™
Fan engagement
Role
Product Design · UI Design · iOS · Android ·
Timeline
3 weeks
team
2 Enginners, 1 PM, me
platform
App
Overview
Extreme timeline
Deliver a fully functional, production-ready mobile app for iOS and Android within 2 to 3 weeks. The app must be brand-compliant and ready for partner integration, not a prototype or MVP deck.
Real-time expectations
MotoGP fans expect live timing, instant updates, and race-day information in real time. The app needed to match the speed and immediacy of the sport.
Brand & partner complexity
The app required full alignment with MotoGP™'s global visual identity and compliance with partner requirements from Gryfyn and motogpguru.com. Promotions, contests, and sponsor touchpoints needed to be seamlessly integrated.
Prioritization under pressure
Not everythinGiven the three-week timeline, it was essential to prioritize features required for race day and defer others, ensuring a cohesive user experience.ic bet: Launch a Digital Track Companion that enhances the adrenaline of the event — not a generic sports app.
Discovery
Fan & event context
Outlined the race-day journey, including pre-race schedules and circuit information, live timing and breaking news during the event, and post-race promotions, contests, and loyalty initiatives.
Feature prioritization
With a two to three week timeline, we prioritized features based on their importance to the race-day experience.
P0 | Live Timing | Core fan expectation — real-time race intelligence |
P0 | Race schedules | Planning the weekend |
P0 | Breaking news | Instant updates during events |
P1 | Circuit Guide | Logistics — transport, map, practical info |
P1 | Exclusive Ecosystem | Promotions, discounts, contests — sponsor engagement |
Brand & partner alignment
We aligned early with MotoGP™ brand guidelines and partner specifications to prevent late-stage visual revisions that the tight timeline could not accommodate.
Key insight: Under tight deadlines, effective prioritization is essential to the design process. Live Timing is not optional; it is central to the product.
The Solution
The Digital Track Companion
A high-performance mobile platform designed for real-time race intelligence and event-day functionality.
Live Timing
Real-time race data is central to the app. Fans can track sessions, positions, and timing whether at the circuit or at home.
Race Schedules & Breaking News
Comprehensive weekend coverage includes practice, qualifying, and race sessions, along with instant event news. Stay connected to every important moment.
Circuit Guide
Essential logistics for GP weekends, including circuit information, orientation, and event-day guidance for attending fans.
Exclusive Ecosystem
Promotions, discounts, and interactive contests foster fan loyalty and sponsor engagement during Grand Prix weekends. These features are seamlessly integrated into the experience rather than presented as intrusive ads.
UI & visual execution
iOS and Android users enjoy a consistent experience across platforms, supported by a unified visual system.
The MotoGP™ global identity is reflected through typography, color, motion, and component patterns that align with the brand.
Partner-ready modules ensure Gryfyn and motogpguru.com requirements are integrated into the UI architecture from the outset.
Performance-focused layouts feature information-dense screens designed for quick reference during live races.
Impact
Delivery
Achieved a record launch, delivering a polished, professional app in under three weeks.
Ensured full brand consistency by aligning with the MotoGP™ global identity across both iOS and Android platforms.
Integrated partner promotions and contests, making them available during Grand Prix weekAchieved high fan interaction, with exclusive promotions and contests significantly increasing sponsor engagement during events.sors during events.
Maintained real-time connection through Live Timing and breaking news, keeping fans engaged within theEnhanced event-day utility by providing a Circuit Guide that supported both on-site fans and remote viewers.nd, not just remote viewers.
Design under constraints
Demonstrated that tight timelines and clear prioritization can deliver quality results when scope is well-defined and brand alignment occurs early.
Established a reusable mobile framework for sports and event products, prioritizing live data, followed by logistics, and then monetization and loyalty.
What I Learned
Deadlines help clarify priorities. With only three weeks, we focused on what was essential for race day. Live Timing was our main priority, and all other efforts supported this goal.
Brand alignment must be addressed from the outset. Given limited time for revisions, we finalized partner and brand specifications early.
Sports UX requires glanceability. Fans do not read paragraphs during a race; they check timing information within seconds.
Sponsor integration is a design consideration. Promotions and contests are effective only when they feel like a natural part of the fan experience, rather than interruptions.
Speed and quality are not opposites; they are trade-offs managed through scope, not used as excuses.